Practical Marketing Strategy Project for STRIKE

Designed a comprehensive marketing strategy for the brand STRIKE as part of a practical marketing project. The work included:

STP Framework (Segmentation, Targeting, Positioning): Identifying the target audience (age 20–35) and defining clear positioning.

Differentiation Strategy: Highlighting STRIKE’s unique selling points compared to competitors.

Marketing Mix (4Ps): Developing detailed strategies for Product, Price, Place, and Promotion.

Digital Marketing Campaigns: Planning campaigns on Instagram, TikTok, and Shopify to boost awareness and sales.

IMC (Integrated Marketing Communications): Building a consistent message across multiple platforms, supported by KPIs and expected ROI.

The project demonstrates strong marketing planning skills, analytical thinking, and the ability to translate theory into practical campaigns.