web scraping

Executive Summary

This project aims to harness the power of web scraping to transform entertainment websites and publicly available data into a true source of marketing intelligence. The project was designed to collect and analyze key popularity and revenue metrics from a leading movie and TV platform, providing clear insight into market trends and the most profitable and popular content over a specific time period.

Targeted Objectives and Metrics

This project focused on extracting data to answer the following questions:

Measuring Popularity: Which movies and TV series received the highest ratings and audience engagement over the past month?

Metrics extracted: Rating score, number of reviews, ranking.

Identifying revenue and commercial performance: Which titles generated the highest revenue or for which clear revenue data is available?

Metrics extracted: Gross Revenue/Box Office, Budget, and performance comparison to monthly average.

Seasonal trends: Identify titles experiencing a rapid rise in popularity (trending).

Metrics extracted: Release date, genre.