AZ Brand Identity

This is a modern streetwear brand with a focus on bold, minimalist aesthetics. The brand projects an urban and edgy identity, as seen in the mockup featuring a person wearing a black t-shirt and ripped jeans, along with a matching hat and bag. The design ethos is centered on strong visual statements and a clean, graphic approach.

Logo Design:

The logo is a powerful, geometric monogram that combines the letters "A" and "Z" into a single, cohesive symbol. The "A" is formed by sharp, angled lines, and the "Z" is integrated seamlessly into its structure. A dynamic, right-pointing triangle underscores the letters, adding a sense of movement and forward momentum. The design is minimalist yet impactful, making it instantly recognizable and highly adaptable across different products.

Color Palette:

The brand's color palette is defined by a striking, high-contrast combination of red and black. The primary color is a vibrant, bold red that serves as the focal point, symbolizing energy, confidence, and passion. This red is used for the logo and graphic elements, making them pop against the sleek, sophisticated black background of the clothing and accessories. This two-tone color scheme is both modern and timeless, creating a strong and memorable visual identity.