E-commerce App

The "INNOVA HUB" project is designed as an integrated electronic platform to solve the significant

growth challenges that small businesses face, such as reaching customers, securing funding, and

building market trust. The platform serves as a vital connection point, bringing together ambitious

entrepreneurs with a global network of customers and trusted investors. The core vision of INNOVA

HUB is to empower these businesses by providing them with advanced tools and data-driven insights,

enabling them not just to compete, but to excel and succeed in a crowded digital landscape.

To ensure a safe and reliable environment, the platform addresses the prevalent issues of trust and

security in e-commerce through a strict, multi-faceted verification system and an advanced fraud

detection mechanism. We utilize a specialized artificial intelligence model, specifically a

RandomForestClassifier enhanced with the BorderlineSMOTE algorithm, to proactively identify and

neutralize scammers. By analyzing complex behavioral data, including platform interaction and sales

consistency, this system maintains a high degree of accuracy in protecting the marketplace from

malicious activities, thereby building a foundation of trust for all users.

A key feature of INNOVA HUB is its use of artificial intelligence to transform historical data into

actionable strategies. For investors, a powerful sales forecasting model based on the XGBoost

algorithm provides precise revenue predictions, allowing them to make informed, data-driven

investment decisions. For business owners and consumers, the platform uses a collaborative filtering

model with SVD to offer personalized product recommendations and sales predictions. These AI-

powered tools help optimize business strategies and guide purchasing decisions, evolving the platform

into an intelligent partner that actively fosters a smarter and more equitable digital economy.