aura_eg

Fashion Brand – Apparel & Lifestyle

Worked as a Performance Marketing Specialist to scale online sales and brand awareness.

Planned and managed paid campaigns on Meta (Facebook & Instagram) and TikTok, driving consistent, high-quality traffic.

Applied Conversion Rate Optimization (CRO) techniques by improving Shopify store design and creating high-converting landing pages.

Utilized GA4 and Microsoft Clarity for detailed analytics to optimize campaigns and boost ROI.

Achieved EGP 300,000 in revenue within the first month while maintaining a strong Return on Ad Spend (ROAS).