Bank Customer Segmentation dashboard

Excited to share my latest project in Data Analytics & Visualization!

I worked on a comprehensive Bank Customer Segmentation dashboard, leveraging Power BI to deliver actionable insights for the banking sector. The dashboard provides a deep dive into customer behavior, segmentation by gender, city, and age group, as well as transaction patterns throughout the day.

Key Insights:

Total number of customers: 839K+

Average transaction amount: 1.5K

Maximum transaction amount: 1.6M

Average customer age: 40 years

Top active period: Afternoon

Gender and location-based segmentation for targeted marketing

Age group analysis for better product offerings

The dashboard enables stakeholders to take data-driven decisions, personalize offerings, and optimize customer engagement strategies.

Swipe to check out the dashboard visuals!

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