coloring pencils packaging project

The Samir and Aly Colored Pencils — School Bus Adventure introduces an innovative, child-centered packaging design that transforms a box of colored pencils into an interactive and educational experience. Featuring a perspective illusion, the front of the box resembles a 3D school bus when viewed at eye level, while the back opens to reveal neatly arranged pencils supported by a paperboard insert. Inside the cover, a pocket holds themed coloring sheets linked to a map of destinations the bus "visits," allowing children to color each stop as part of a playful journey and then hang the sheets as wall decorations. Designed for children aged 4–10, this sustainable and engaging packaging enhances creativity, fine motor skills, and brand attachment, offering both functional storage and decorative appeal.