lorifaya | Brand identity

lorifaya is a musical band dedicated to reviving and reimagining the rich heritage of Arabic music. Through a blend of authentic sounds, cultural depth, and modern artistic expression, the band creates a unique bridge between the past and the present.

This brand identity was designed to reflect the soul of heritage with a contemporary twist. The visual system draws inspiration from traditional Arabic patterns, calligraphy, and historical motifs, while maintaining a modern minimal aesthetic that resonates with today’s audiences.

The aim was to build a strong, memorable identity that honors the roots of Arabic music yet positions Lorvaya as a fresh, forward-looking cultural voice in the modern music scene.