pure ness |cosmetic | Visual Identity

This project aims to create and develop a complete visual identity for the brand “Pure nثs”, specialized in skin care and hair care products.

The identity focuses on highlighting the concept of purity and natural beauty through a simple yet expressive logo design, along with a comprehensive visual system that includes colors, typography, and patterns to reflect the brand’s personality.

The project also includes designing product packaging in a professional way that embodies the brand identity while delivering a sense of elegance and attention to detail, ensuring clarity of information and ease of use.

The result is a strong, cohesive brand identity that builds consumer trust and positions “Pure nثs” as a distinctive choice in the personal care market.