Marketing Case Study – Taste Egyp

Concept:

Launching a digital marketing campaign to promote traditional Egyptian street food through a mobile app that connects tourists with local food spots and guided food tours.

Objectives:

Position Egypt as a unique food tourism destination.

Attract both international tourists and local millennials.

Support small food vendors and highlight authentic Egyptian cuisine.

Strategy (AIDA Model):

Awareness: Social media campaign with videos of popular dishes (Koshari, Taameya, Hawawshi). Hashtag #TasteEgypt.

Interest: Blog articles & infographics about “Top 10 Egyptian Dishes You Must Try”.

Desire: Paid ads targeting food lovers & travel enthusiasts. Exclusive promo codes for app downloads.

Action: Easy booking for guided food tours & app-based recommendations.