Creating Buyer Persona

As part of developing the new HR-focused page, three detailed buyer personas were created to represent the primary audience segments. Each persona is designed to highlight the unique characteristics, goals, challenges, motivations, and behaviors of the target groups. This structured approach ensures that all content, communication, and services are tailored to resonate effectively with the intended audience.

The Aspiring Intern (17–24 years old)

Represents undergraduate students seeking internships. Their focus is on gaining practical experience, building a strong CV, and exploring career interests. They face challenges such as lack of experience and interview preparation, while being highly active on social media platforms

The Ambitious Graduate (24–30 years old)

Represents recent graduates aiming to secure stable jobs and advance professionally. Their goals include career growth, financial independence, and building a personal brand on LinkedIn. They face competition in the job market and pressure to establish themselves quickly

The Career Shifter (31–40 years old)

Represents mid-career professionals seeking to change fields or transition into freelancing/remote work. Their focus is on flexibility, upskilling, and achieving a better work-life balance. They face challenges related to starting over, limited technical skills, and balancing family responsibilities

By defining these personas, the HR page will have a clear roadmap for

Crafting relevant and engaging content

Addressing real pain points and aspirations

Building trust and credibility with the audience

Delivering services that align directly with audience needs