MARKETING CASE STUDY – EGYPT ALIVE

CONCEPT:

AN AUGMENTED REALITY (AR) EXPERIENCE USING SMART GLASSES/HEADSETS INSIDE THE MUSEUM, NARRATING THE STORIES OF STATUES AND

PAINTINGS IN MULTIPLE LANGUAGES WITH ENGAGING STORYTELLING.

OBJECTIVES:

BUILD AWARENESS OF SMART TOURISM IN EGYPT.

ATTRACT YOUNG TRAVELERS AND TECH-SAVVY TOURISTS.

INCREASE MUSEUM VISITS AND BOOKINGS.

STRATEGY (AIDA MODEL):

AWARENESS: SHORT-FORM VIDEOS (REELS/TIKTOK) + HASHTAG #WALKWITHTHEPHARAOHS + INFLUENCER COLLABORATIONS.

INTEREST: INFOGRAPHICS AND A LANDING PAGE EXPLAINING THE EXPERIENCE.

DESIRE: PAID ADS TARGETING EUROPE & US + EARLY-BIRD DISCOUNTS.

ACTION: EASY ONLINE BOOKING SYSTEM + PARTNERSHIPS WITH HOTELS AND TRAVEL AGENCIES