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I successfully managed and optimized a Meta Ads campaign in the real estate sector, generating 152 qualified leads with an average cost per lead of 79.76 AED and a total ad spend of 12,124 AED. The campaign targeted both men and women across multiple age groups, with the highest engagement from the 35–44 segment. Through continuous optimization, budget control, and audience testing, I was able to maximize lead quality and ensure measurable ROI for the client.

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