ليلة التجارب – The Experience Night” was developed to showcase the power of hobbies and shared

The campaign “ليلة التجارب – The Experience Night” was developed to showcase the power of hobbies and shared cultural experiences in uniting people in a creative and social atmosphere. The Instagram series was built around three stages:

Teaser / Save the Date: Using energetic Arabic slogans to spark curiosity and anticipation.

Experience Highlights: Realistic visuals such as pottery making and oud blending to capture the hands-on, communal spirit of the event.

Call to Action: A direct invitation encouraging audiences to attend with friends, reinforcing the sense of community.

A key visual element is the event logo, designed with creative Arabic calligraphy to strongly reflect Saudi and Arabic cultural identity while maintaining a modern and youthful aesthetic. The design direction employs warm, soulful tones (gold, deep blue, earthy neutrals) with textured imagery that conveys authenticity.

The tools used include Adobe Illustrator, Photoshop, and Canva for the logo, layouts, and social posts, alongside AI image-generation tools for realistic depictions of experiences. A physical event mockup, such as a welcoming sign featuring the logo, connects the digital storytelling to the on-ground activation, completing a cohesive brand experience.