weekly content calendar for a skin care brand

This is a weekly content calendar I designed for a skincare brand to strengthen audience engagement and brand awareness across Instagram, TikTok, Facebook, and YouTube.

On Instagram, the focus is on reels, polls, and infographics to drive interaction and educate the audience.

On TikTok, I used short, trend-based videos, quizzes, and myth-busting content to attract younger users.

On Facebook, the posts highlight dermatologist tips and practical skincare advice to build trust.

On YouTube, the content provides in-depth guides and step-by-step routines for long-term value.

The calendar shows how I create platform-specific content while keeping one theme consistent across all channels. It balances education, engagement, and brand positioning, making the brand more relatable and authoritative at the same time.