plantopia

Project Description:

Plantopia is a unique branding project that brings plants to life with personality and storytelling. Each plant is reimagined as a character with its own traits and care tips, making plant care fun, relatable, and easy to understand.

The project includes a full brand identity, creative illustrations, and engaging content designed for both print and digital platforms. The goal is to blend sustainability, creativity, and emotional connection to encourage people to build greener, kinder spaces.

Deliverables:

Logo Design: Custom logo representing the brand’s essence.

Character Illustrations: Personalized plant characters (Cactus, Sunflower, Tulip, Rose, Lavender, Mint) with unique traits.

Print Materials:

Brochure featuring plant characters, care guides, and brand storytelling.

Flyer introducing tools with a playful twist (Topia’s favorite tools).

Business Card with brand character and tagline.

Digital Assets:

4 social media post designs (mix of fun facts, tips from Topia, product highlights, and engaging CTAs).

Mockups: Realistic presentations on shop signs, stationery, and plant-related items to showcase branding application.

Highlights:

Consistent illustration style (pastel tones, clean, modern look).

Combination of storytelling + functionality (education + branding).

Balance between awareness (environmental tips) and brand promotion (shop now, explore collection).