marketing plan

This project is a marketing plan for Lilly, an Egyptian fashion brand that offers clothes, bags, scarves, and accessories. The plan analyzes the brand’s environment using tools like PESTEL and SWOT, showing its strengths as a local, culturally relevant brand and its challenges in a competitive market. It outlines strategies in pricing, promotion, and distribution, focusing on social media and digital channels to reach fashion-conscious women in Egypt. The project also maps the customer journey, highlighting how Lilly can build awareness, trust, and loyalty through quality products and strong branding.