Planned and executed campaigns across Paid Social (Meta, TikTok, LinkedIn, Snapchat, X) and Paid Search/PPC (Google) for internal accounts and clients.
• Managed budgets and timelines to ensure timely, cost-effective, and results-driven campaign execution.
• Tracked and analyzed campaign performance using analytics tools, providing data-driven recommendations for optimization.
• Developed and optimized online marketing initiatives to drive customer acquisition and improve ROAS.
• Prepared and maintained detailed media buying performance reports for internal accounts and clients.