• Lead performance marketing strategy for a multi-brand e-commerce platform, overseeing media planning, budget allocation, and execution.
• Manage Paid Social and Paid Search/PPC (Google) campaigns end-to-end.
• Drive ROAS-focused growth through data-driven optimization and advanced targeting strategies.
• Oversee media buying tasks, delegate responsibilities, and evaluate team performance using KPIs.
• Collaborate with creative, analytics, and product teams to align campaigns with business goals and maximize conversions.