Freelancer

+Marketing data can reveal powerful insights if you know where to look. +

Here's my second dashboard I built to analyze campaign performance and answer key questions like:

- Which platforms have the highest CTR and CR?

- Which age groups drive the highest conversions and value?

- Which countries perform best in conversions and value, and are there gender differences?

- Which time intervals deliver the highest conversion value?

From this analysis, I extracted insights about the most effective ad platforms, the strongest customer segments by age, the top-performing regions, and the best time intervals for conversions.

> > Steps I followed:

1. Data Collection & Understanding

2. Data Cleaning & Preparation

3. Data Modeling By Power Query

4. Exploratory Data Analysis (EDA)

5. Dashboard Design using Power BI

6. Generating Insights & Recommendations

This project highlighted how Data Analysis can uncover patterns, explain performance, and guide better business decisions.