social media campaign

Mövenpick Café – “Coolness Game” Campaign

Inspired by the global hit series Squid Game, this campaign transformed Mövenpick’s drinks into playful contestants, creating a competitive and engaging narrative for customers.

Through a series of creative visuals, each drink was personified with numbers and outfits similar to the iconic series. The campaign highlighted match-ups between flavors like Caramel Macchiato vs. Mocha and Blueberry vs. Lemon Mint, encouraging the audience to “pick their winner.”

The campaign successfully combined pop-culture references with product promotion, driving strong engagement on social media by inviting followers to participate, vote, and share their preferences.

Key Highlights:

Blended entertainment with product marketing in a trendy, relatable way.

Boosted engagement by turning drinks into characters in a challenge format.

Increased brand recall and positioned Mövenpick Café as a creative, youth-oriented brand.