Supplement Sales Performance

Supplement Sales Performance Analysis: Turning Data into Strategic Insights

As part of a personal data analytics project, I developed an interactive dashboard to analyze the performance of supplement sales across multiple dimensions.

Key Metrics:

Total Profit: $23M

Units Sold: 658K

Number of Products: 16

Average Discount: 12%

Insights Delivered:

Profit distribution by category (Vitamins, Herbs, Performance Supplements)

Sales performance by country (USA, Canada, UK)

Platform comparison (Amazon, Walmart, iHerb)

Monthly profit trends

Discount impact on top-selling products (e.g., Fish Oil, Zinc, Green Tea)

Project Objective: To provide a clear, data-driven view of market dynamics that supports better decision-making in pricing, product focus, and channel optimization.

This project highlights how data visualization and analytics can uncover actionable insights and drive strategic value—even in a personal initiative.

#DataAnalytics #BusinessIntelligence #PowerBI #SupplementSales #DashboardDesign #DataVisualization #PersonalProject #LinkedInInsights