The Egyptian Museum-Rebranding/Sign System

My project aims to reimagine the visual identity of the Grand Egyptian Museum by creating a modern brand that reflects the richness of ancient Egyptian heritage in a contemporary way. I developed a complete visual system that includes: A logo inspired by the museum’s legacy and symbolism A color palette drawn from ancient Egyptian art and artifacts Typography that balances tradition and modernity A clear signage system that enhances the visitor experience The goal is to build a strong and unified identity that expresses the museum’s essence and strengthens its connection with both local and international audiences — through a design that honors the past and embraces the futur