E-commerce Sales Analysis

Recently, I had the amazing opportunity to dive deep into e-commerce sales data.

Instead of just looking at raw numbers, I transformed them into an interactive dashboard that tells the story of each sale — from the moment a customer visits the site until the purchase is complete.

Dashboard Highlights:

The dashboard covers key business metrics, including:

• Total Sales → Overall revenue generated

• Total Quantity → Best-selling products

• Average Unit Price → Average price per item

• Customer Count → Number of unique buyers

• Sales by Country → Top-performing markets

• Sales by Product → Most in-demand items

Key Insights

1️⃣ Varied Sales by Country – Some countries contributed significantly higher sales, showing clear opportunities for market expansion.

2️⃣ Evolving Customer Preferences – A shift in product choices over time highlights trends useful for demand forecasting.

3️⃣ Payment Method Performance – Understanding which payment methods customers prefer revealed opportunities for improving the checkout experience.

This project wasn’t just about crunching numbers — it was about understanding customer behaviour, uncovering growth opportunities, and generating actionable recommendations.