Content Writing Using the SCQA Framework

I developed marketing content using the SCQA framework (Situation, Complication, Question, Answer) to create engaging and persuasive storytelling.

The approach highlighted the audience’s current situation, presented their challenges, raised the key questions they often face, and positioned the product or service as the clear solution.

By applying this method, I produced compelling captions, blog posts, and promotional content that resonated emotionally with the audience, increased engagement, and encouraged conversion