Content Strategy & Calendar for Skincare Brand Naseej

I developed a complete content strategy and monthly content calendar for Naseej, a natural skincare brand. The strategy focused on positioning the brand as authentic, trustworthy, and inspired by nature.

The work included defining content pillars (educational, promotional, inspirational), planning a balanced posting schedule, and aligning visuals with the brand identity. The content calendar outlined daily/weekly posts, stories, and engagement ideas designed to grow organic reach, increase audience interaction, and build brand loyalty.

This structured approach provided Naseej with a clear roadmap for consistent and impactful social media