Brand clothes, project proposal

1. From: Nouran Email: anouran802@gmail.com Date: August 25, 2025

2. Project Title: MarketEdge: Developing an Integrated Dashboard for Fundamental and Technical Analysis

3. Prepared For: [University Name] - Business Faculty [Professor's Name, if applicable]

4. Executive Summary: This proposal outlines the development of "MarketEdge," a comprehensive business intelligence dashboard designed for university students engaged in investment clubs and finance courses. The project aims to bridge the gap between theoretical financial knowledge and practical market analysis by providing a centralized platform for data review, company screening, and portfolio simulation. MarketEdge will empower students to make informed, data-driven investment decisions, enhancing their educational experience and preparing them for careers in finance.

5. Problem Statement: University students learning about investment and finance often face significant challenges:

· Information Overload: Financial data is scattered across numerous websites (e.g., Yahoo Finance, Bloomberg, company reports), making consolidated analysis difficult and time-consuming.

· Theory vs. Practice: While students learn concepts in class, they lack a hands-on, practical tool to apply concepts like DCF valuation, ratio analysis, and technical indicators without risking real capital.

· Lack of a Structured Process: Many student investors make decisions based on trends or tips rather than a rigorous, data-backed methodology.

6. Project Objectives & Goals:

· Primary Objective: To design and prototype a web-based dashboard that aggregates and visualizes key financial and market data.

· Key Goals:

1. Provide real-time stock quotes and historical price charts with basic technical indicators (SMA, RSI, MACD).

2. Integrate fundamental data (P/E Ratio, EPS, Debt-to-Equity, Revenue Growth) for listed companies.

3. Develop a stock screening tool based on custom financial criteria.

4. Include a mock portfolio feature for students to track and analyze the performance of their investment choices.

5. Ensure a user-friendly interface tailored for users with intermediate financial knowledge.