Redesign Jewelry website

Conducted a competitor analysis of 10 top jewelry websites to evaluate strengths and weaknesses. Selected one website for redesign and identified key problems using the 5Ws framework. Created a user survey and developed 4 user personas based on interview insights. Designed low-fidelity homepage wireframes (manual sketches). Created mid-fidelity wireframes using Photoshop, focusing on layout and structure. Enhanced visuals by editing and retouching UI elements for a polished look. Designed a high-fidelity homepage and conducted a quick usability test to validate design choices. created a full Visual Design mockup of the homepage with brand colors, typography, and product images.