created an unofficial campaign for Abdul Samad Al Qurashi, focusing on capturing the sense of luxury and elegance that defines the brand, while staying true to its heritage and vision.
Campaign Concept
Visual direction built on deep colors and golden accents to reflect luxury.
Messaging that connects each product with a sensory value (serenity, allure, sophistication, uniqueness).
Positioning the perfumes not just as products, but as part of a refined lifestyle.
Key Messages
Perfume as Identity: each fragrance represents a unique personality.
Luxury in the Details: from the bottle design to the full sensory experience.
A Renewed Vision: blending timeless tradition with modern aspirations.
Alignment with the Brand Vision
The campaign translated Abdul Samad Al Qurashi’s vision of presenting world-class luxury while remaining rooted in authentic Eastern heritage. This was reflected in both the visuals and the written storytelling.