digital marketing

Digital marketing for an accessories brand through social media platforms (Facebook & Instagram).

Features:

Increased brand awareness and built a unique brand image.

Designed visual content (images + short videos) to attract the target audience.

Created engaging captions to boost interaction.

Direct communication with customers through comments and messages.

Optimized campaigns to reach a wider audience with cost efficiency.

Implementation:

Studied the brand and defined the target audience.

Prepared a monthly content plan including (posts – stories – paid ads).

Designed posts consistent with the brand’s identity.

Wrote creative and persuasive marketing captions.

Scheduled regular posting to maintain activity and engagement.

Responded to customer inquiries and enhanced the user experience.

Tracked performance reports (Reach – Engagement – Sales) and continuously improved the strategy.