Sales_Performance

Sales Performance Dashboard | Power BI

This interactive Power BI dashboard delivers a full analysis of company sales and profit performance across products, categories, and regions — providing a clear picture of business trends and growth opportunities

Project Overview:

The goal of this dashboard was to analyze overall company performance, identify top-performing products and regions, and understand sales and profit trends over time.

The dataset included transactional sales data with columns for Date, Product, Category, Cost, Sales, Profit, and Region.

After data cleaning and transformation using Power Query, several calculated measures were created using DAX to compute:

Total Sales

Total Cost

Total Profit

Profit Margin (%)

Product & Regional Performance

Key Insights:

Total Sales: $94.39M | Total Profit: $22.16M | Profit Margin: 23.48%

Top Region: Cairo – $16.9M in total sales

Top Product: Apple iPhone – $13M in sales and $3M in profit

Best Categories: Electronics (41.8%) and Furniture (22.6%) dominate total revenue.

Profit and sales show strong recovery and upward trend from mid-year to December.

? Dashboard Features:

Interactive filters for Month, Product Category, Product Name, and Region

KPIs cards on top for a quick summary of total metrics

Sales & Profit Trend line chart to visualize performance over time

Top Products Analysis with sales vs. profit comparison

Category and Regional Breakdown using Donut and Bar Charts

Clean layout with consistent color palette and intuitive navigation

️ Tools & Skills Used:

Power BI for dashboard design and visualization

Power Query for data transformation and cleaning

DAX for calculated measures and performance metrics

Data storytelling and UI design principles for better insight communication