Supermarket Business Performance Analytics

Objective: Analyzed transactional data from a retail supermarket chain to evaluate operational

performance and customer dynamics.

• Assessed Cost of Goods Sold (COGS) and branch-level profitability to identify high-value

locations

• Monitored product line trends and customer purchase behavior by gender to inform targeted

promotions

• Built Power BI reports to track branch performance and inform inventory and marketing decisions

• Tools & Techniques: Excel, Power BI (DAX, Data Modeling), Retail Analytics, Customer

Behavior Analysis