Retail Sales Dataset – Purchase Log
This dataset captures individual retail transactions including details such as purchase date, time, customer age and gender, city, product type, quantity, unit price, loyalty points earned, and payment method.
Key use cases:
Customer behavior analysis by age, gender, and city
Sales trends over time (daily, weekly, monthly)
Product performance based on quantity and revenue
Loyalty and discount tracking
Payment method preferences
This raw dataset was used to build interactive dashboards and extract insights for improved decision-making in areas like inventory management, marketing segmentation, and sales forecasting.