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Retail Sales Dataset – Purchase Log

This dataset captures individual retail transactions including details such as purchase date, time, customer age and gender, city, product type, quantity, unit price, loyalty points earned, and payment method.

Key use cases:

Customer behavior analysis by age, gender, and city

Sales trends over time (daily, weekly, monthly)

Product performance based on quantity and revenue

Loyalty and discount tracking

Payment method preferences

This raw dataset was used to build interactive dashboards and extract insights for improved decision-making in areas like inventory management, marketing segmentation, and sales forecasting.

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