When DTC Committee approached this project, they had no defined brand strategy, but a clear business goal: expand their reach to potential companies and position themselves as a trusted Oracle partner. Beyond offering standard Oracle services, they wanted to emphasize their ability to provide tailored solutions for each client’s needs.
I began by developing a clear brand strategy that positioned DTC Committee as a solutions-driven partner, combining Oracle expertise with flexibility and customization. This strategy guided every creative decision in the video — from the messaging and tone, to the visual storytelling and pacing.
The final video introduces DTC Committee as more than a service provider; it presents them as a strategic partner capable of understanding diverse business challenges and delivering customized solutions. The result is a piece that not only informs, but also builds trust and reinforces the company’s credibility in the Oracle ecosystem.