Zaphira — Brand Strategy & Visual Identity

The Zaphira project began with crafting a clear and powerful brand strategy—defining the brand’s essence, personality, and positioning to form a strong foundation for every creative decision that followed.

I worked on shaping a personality that is confident, sophisticated, and timeless, ensuring every visual element would embody these traits. From logo design to typography, colors, and brand applications, each choice was intentional, building a cohesive story that flows across all touchpoints.

The result is a brand identity that doesn’t just look elegant—it communicates Zaphira’s values, connects emotionally with its audience, and delivers a consistent experience wherever it appears.