Arab Accountants

Challenges

Key design and UX challenges included:

Creating a platform that simplifies complex accounting processes for non-specialists.

Designing intuitive navigation for users with varying technical backgrounds.

Ensuring accessibility and clarity in presenting financial data.

Building trust through a professional and clean visual identity.

Design Thinking Phases for "Arab Accountant" Project

Discover :

Performed competitor analysis and conducted interviews with freelance accountants and SMEs to understand user behaviors and pain points.

Define :

Defined key personas such as small business owners and solo accountants, and mapped their journeys to identify friction points in current solutions.

Ideate :

Generated multiple ideas through brainstorming sessions, then prioritized features like quick invoice generation, report export, and expense tracking.

Design :

Designed a clean and modern UI with a focus on simplicity and usability, using Figma to create high-fidelity prototypes for web and mobile.

Test :

Tested with real users through clickable prototypes, collected feedback on usability and clarity, and iterated the design for better task efficiency and satisfaction.