Meta Ads

Job Title: Meta Ads Campaign Manager | High-ROAS Performance Marketing Specialist

Overview:

Executed 28 Meta ad campaigns delivering exceptional returns with an average ROAS of 13.52—far above industry benchmarks. Managed a total ad spend of Rs. 280,677.95, generating 953 website purchases at an average cost per purchase of Rs. 294.52. Consistently achieved double-digit ROAS on multiple campaigns through precise targeting, compelling creatives, and strategic budget allocation.

Key Achievements:

High-Impact Campaigns:

Hot Pot | CBU | 18/03/25: 413 purchases at Rs. 163.97 CPP, 23.78x ROAS

CBU 22/03/25: 37 purchases at Rs. 160.38 CPP, 22.56x ROAS

Hot Pot 17/04/2025: 5 purchases at Rs. 241.03 CPP, 18.64x ROAS

Lookalike Audience | 14/04/2025: 21 purchases at Rs. 266.32 CPP, 14.29x ROAS

Cost Efficiency: Maintained CPP under Rs. 300 on most high-volume campaigns.

Traffic Generation: Delivered 29,865 landing page views at just Rs. 9.40 per view.

Scalable Performance: Successfully scaled campaigns without compromising ROAS or purchase costs.

Skills & Tools:

Advanced Meta Ads Manager (Facebook & Instagram)

Lookalike & retargeting audience strategies

Conversion-focused ad copy & creatives

ROAS optimization & cost control

Data-driven scaling techniques

Impact:

Demonstrated consistent ability to generate high returns while controlling acquisition costs, making ad spend highly profitable for e-commerce operations. Proven expertise in scaling winning campaigns and maximizing ROI through precision targeting and creative optimization.