Meta ads

Job Title: Meta Ads Campaign Manager | E-Commerce Growth Specialist

Overview:

Managed and optimized 7 ad campaigns on Meta (Facebook & Instagram) to drive sales for multiple products. Delivered measurable results with strong Return on Ad Spend (ROAS)—achieving up to 6.64x ROAS on top-performing campaigns. Strategically allocated budgets to maximize conversions while maintaining competitive Cost Per Purchase (CPP).

Key Achievements:

Campaign Management: Created and managed targeted campaigns including Lookalike Audience, Product-Specific Ads, and General Sales Campaigns.

Budget Optimization: Efficiently spent over Rs. 155K+ across campaigns to generate profitable returns.

Top Performer:

Intelligent Book campaign: 145 purchases at Rs. 315.76 CPP, 6.64x ROAS

2 Products | Rs. 1500: 77 purchases at Rs. 279.27 CPP, 6.02x ROAS

Lookalike | Rs. 1800: 79 purchases at Rs. 318.80 CPP, 5.81x ROAS

Traffic Generation: Achieved over 2,700 link clicks at less than Rs. 1 per click for awareness and retargeting campaigns.

Conversion Focus: Balanced sales-driven and awareness campaigns for short-term revenue and long-term audience growth.

Skills & Tools:

Meta Ads Manager (Facebook & Instagram Ads)

ROAS & KPI tracking

Conversion rate optimization (CRO)

Audience segmentation (lookalike, retargeting, interest-based)

Budget allocation & scaling strategies

Impact:

Proven ability to plan, execute, and optimize paid social campaigns that directly drive sales growth, achieve high ROAS, and maintain cost efficiency—delivering strong, measurable ROI for e-commerce brands.