Activity insights

I designed and developed an interactive sales dashboard that provides clear business insights for a retail mall selling multiple product categories.

The dashboard highlights:

• Product category performance (high vs. low quantity and profit)

• Profit analysis by product category and customer gender

• Customer insights (average age, demographic segmentation)

• Sales trend analysis across different time periods

• Country-based filtering for deeper comparison

Key outcomes:

- Improved decision-making by visualizing sales and profit distribution

- Identified top-performing and underperforming categories

- Delivered actionable insights to optimize sales strategy

I specialize in building professional dashboards using Power BI & Excel, transforming raw data into meaningful insights that help businesses track performance, identify growth opportunities, and make data-driven decisions.