Why Teaching Students How to Learn Is More Powerful Than Just Teaching Them Content

Content Creation Criteria

1. Purpose & Relevance

• Clearly defined objective (inform, educate, inspire, promote, etc.)

• Aligned with the target audience’s needs and expectations

• Topic is current, meaningful, and connected to your brand/field

2. Target Audience Focus

• Written with the audience’s knowledge level, tone preference, and interests in mind

(e.g., parents, educators, students, academic peers)

• Uses relatable examples and inclusive language

3. Accuracy & Credibility

• Content is factually correct, thoroughly researched, and up-to-date

• Sources are cited if applicable (especially in academic or educational content)

• Avoids assumptions, exaggerations, or misinformation

4. Clarity & Structure

• Clear headline/title that sparks interest

• Introduction, body, and conclusion are well-organized

• Uses bullet points, subheadings, or numbered lists where helpful

• Smooth transitions between ideas

5. Tone & Voice

• Consistent tone that fits the context (professional, friendly, persuasive, etc.)

• Matches the brand’s identity or personal style

• Emotionally engaging when appropriate

6. SEO & Optimization (for blogs/web posts)

• Includes relevant keywords (naturally integrated)

• Meta title and description are optimized

• Readability score is high (short paragraphs, simple sentences)

7. Language & Grammar

• Free from spelling, punctuation, or grammar mistakes

• Polished language with varied sentence structure

• Active voice preferred over passive voice when possible

8. Visual Integration

• Includes relevant images, infographics, or video (where applicable)

• Visuals support or enhance the message

• All visuals are high-resolution and appropriately licensed

9. Call to Action (CTA)

• Strong, clear CTA if action is needed (e.g., read more, share, comment, visit, contact)

• CTA tone matches the content’s purpose (inspiring, professional, urgent)

10. Originality & Engagement

• Content is original (not copied) and adds unique value

• Includes rhetorical questions, stories, analogies, or real-life examples

• Encourages interaction (comments, shares, questions)