LaFour Concept Store Visual Identity

For LaFour, a concept store brand, I developed a complete visual identity aimed at creating a cozy, home-like atmosphere. I used the shape of a house as the core design element, combined with soft and organic forms to convey warmth and comfort. This visual identity blends simplicity with modernity to effectively represent the brand’s values and personality. The design focuses on colors, typography, and graphic elements to maintain consistency and harmony throughout the brand. The project was executed using Adobe Illustrator and Photoshop.