VitRain Social Media Campaign

For the social media project of VitRain, a gaming and entertainment platform aimed at Gen Z, I was involved from the beginning as the Art Director. The first phase of the campaign consisted of several social media frames introducing various features of the platform, aiming to convey excitement, gameplay, and the thrill of winning. I selected the models, participated in the photography process, and guided the mood and feel of the photos. I also handled the final design, and we decided not to go with a minimal style; instead, the design reflects the brand’s energetic, busy, and lively personality.