Beauty School Visual Identity Design

This project involved creating a unique brand identity for a beauty school. The concept was inspired by the archetype of a strong, mythical feminine figure rather than typical beauty salon clichés. I drew inspiration from classical Greek statues and hand-drew the logo lines to break common stereotypes. My role combined both designer and strategist, focusing on powerful yet elegant colors to convey femininity and strength simultaneously. The work was done using Adobe Illustrator and Photoshop about three years ago.