Integrated Visual Identity Designer (Branding)

Project Title: Visual Identity Design for 'The Daily Grind' Coffee Shop

Project Overview:

This project involved creating a complete and professional visual identity for a fictional coffee shop. The goal was to establish a unique brand image that communicates the brand's values and ensures visual consistency across all elements.

Artistic Concept and Execution:

Logo Design: A minimalist and innovative logo that reflects the brand's vision.

Brand Applications: Applying the brand identity to various items, including coffee cups, loyalty cards, and the shop's interior and exterior.

Visual Consistency: Ensuring all design elements (colors, fonts, etc.) are cohesive and professional.

Tools Used:

Adobe Photoshop, Illustrator