محتوى سوشيال ميديا

At El-Leithy Group, a leading automotive and marine retailer offering cars, motorcycles, yachts, and marine vehicles, I handled the full content creation cycle from planning to execution رacross various digital platforms.

I was responsible for building monthly content calendars, generating creative concepts for social media posts and campaigns, and writing content for the website, including product descriptions and landing pages.

I also created and presented video scripts, as well as UGC content including filming, scripting, and on-camera delivery — with a focus on showcasing vehicle features and brand experience in an engaging, customer-focused tone.

My responsibilities included supervising visual execution by reviewing and guiding the design team and producing voice-over recordings for brand and promo videos. In addition, I developed a comprehensive marketing plan every quarter, ensuring content direction aligned with seasonal goals, promotional needs, and target audience behavior.