"Monster Billboard – AI & Photoshop Concept

This project is a creative advertising concept for Monster Energy, focusing on an eye-catching outdoor billboard design that merges AI-generated visuals with advanced Photoshop techniques.

The concept aims to highlight the core benefits of the product—boosted energy, alertness, and performance—through bold visual metaphors. The green lightning not only reinforces the brand’s color palette but also delivers the message quickly and effectively, even from a distance.

To achieve this, I used a combination of AI tools to generate creative elements and compositions, and then refined the artwork using Adobe Photoshop. The final result is a high-impact billboard design that could be used in real-world urban environments to captivate the audience instantly.