Gift Zone - Branding & Visual Identity

Project Overview

Gift Zone is a brand dedicated to delivering curated gifts for loved ones and friends. The brand revolves around creating emotional connections through thoughtful and personalized gift experiences. This project focuses on developing a vibrant, modern, and joyful visual identity that reflects the essence of giving and celebration.

Design Concept

The design language of Gift Zone blends fun and elegance using a vibrant color palette (#F2668B and #025E73), playful iconography, and a warm yet professional tone. The logo combines the "G" of Gift Zone with a stylized gift icon, representing both the name and the purpose of the brand. The rounded and bold typography reflects approachability and trust.

What’s Included

Logo Design (primary, secondary, and icon version)

Color Palette & Typography System

Brand Applications: Stationery, Packaging Mockups, Social Media Templates

Illustrations & Visual Assets

Character design to humanize the brand

Fonts Used

Sitka (for headlines and titles)

Poppins (for body and supporting text)

Objective

To build a memorable identity that feels personal, happy, and visually distinct in the gift-delivery market. The brand system is flexible and scalable to apply across all digital and physical touchpoints.

Tools

Adobe Illustrator, Adobe Photoshop, Canva