Medad is a brand specialized in Arabic content writing, combining professionalism with creativity to deliver impactful and engaging content.
The logo design draws inspiration from Arabic calligraphy, with a clean and modern approach. The visual identity reflects both the essence of ink (as the name "Medad" means "ink" in Arabic) and the creative spirit behind content creation.
This project includes the development of the logo, color palette, typography, and brand direction – all aligned with the brand’s values: clarity, creativity, and elegance.