Velveta logo

Velveta is a premium café and lounge concept that specializes in high-end desserts, offering a cozy and elegant experience for dessert lovers. The brand identity was designed to reflect a sense of sophistication, indulgence, and minimal modernity.

The logotype combines classic serif elements with a modern typographic twist, particularly in the stylized "L" and "A", which symbolize balance and creativity. The color palette – built around rich chocolate browns, cream tones, and monochromatic contrasts – enhances the brand's luxurious and warm atmosphere.

The branding system was designed with flexibility in mind, offering various logo versions suitable for packaging, signage, social media, and merchandise.