Nescafé – "Shine and Rise" Coffee Ad Concept

This creative ad design for Nescafé merges a coffee cup with an alarm clock to visually represent the idea of “wake up with energy.” The concept is built around the morning vibe, using coffee beans in motion, warm steam, and bold typography to deliver a strong message in a minimal yet creative layout.

Tools Used:

Adobe Photoshop

Custom Smoke Brush

Layer Masking & Shadow Work

Typography Styling